Last week we encouraged you to take the first steps to get started telling your story online. Maybe you’ve already started and now you want to make sure that you are getting the most out of the effort, let’s roll up our sleeves and work on that this week by talking about if building a community around your content is a wise move for you. As a reminder this is part of an ongoing advocacy effort on our behalf to help North American Manufacturers.
What’s an Online Community and do you need one?
Most people probably know what a blog is and that Twitter, Facebook and Google+ are social networks, but the concept of online community might be new for them. It’s a bit of a sad commentary on current times that many people barely have time these days to even get to know their neighbors so the concept of building community online may be daunting. Online communities are far less complicated than one might expect. The important decision point is to determine if building a community is a relevant course for your efforts telling your story online.
Here is a test you can ask yourself and decide if community is important:
Do you want your site to act as a hub where people share conversations with one another?
If you don’t want a community, then this podcast is probably not ideal for you. If you’re not sure it may help you decide. Either way the expertise of Gini Dietrich of Arment Dietrich and founder of the Spinsucks Blog (Client) is insightful for any company looking to maintain an online presence.
Building a Community Around Your Content
If you are ready to take the next step, listen in to the second of three Podcasts intended to help you tell your story online. Here is episode 2 of 3, The Ins and Outs of Blogging – Building Community.